bet365 Sportsbook Review

bet365 scaled

Introduction

bet365 is a UK-based sportsbook – based in Stoke-on-Trent to be precise – and is one of a growing band that is looking to get a foothold in the US. Don’t get too excited though as currently their sportsbook is only available in Colorado, New Jersey, Ohio, Virginia, Iowa, Kentucky and Louisiana, although there are plans afoot for it to become available in Pennsylvania and Indiana and beyond in the near future.

Watch this space.  

It was developed in 2000 by the Coates family, who remain its owners and lead executives to this very day, and came about off the back of the family having successfully owned a chain of UK high-street betting shops since the mid-1970s.    

Now all of bet365’s betting options are online – they no longer have betting shops in their portfolio – but as a result of them directing all of their resources into developing their website, they have created an excellent product that is almost always one step ahead of its rivals. 

It has long been established of one of the leading players in the UK, so it was no surprise when they ventured into the US and there is clearly a plan in place to eventually rival the FanDuel, DraftKings and co. What bet365 have in their favor is a quality product on a bespoke platform – and the hunger to make it big in the US! 

21+. Gambling Problem? Call 1-800-GAMBLER 

bet365 State Availability 

bet365 are still at their start of their US journey so their availability is limited. As things stand, bettors in only seven states are able to sample the delights of bet365 but plans are already in place to expand their reach beyond those seven, starting in Pennsylvania and Indiana.  

The issue of the geo-tech not working when you cross state lines is less of an issue here given their presence (as things stand) in just those seven states as, clearly, you can only bet when in one of the seven but going forward it may become a potential problem. We’ll come back to you on that one at a later date.  

At the moment, the sign-up offers are pretty much the sign-up offers regardless of which state you are in, with the exception of Louisiana who at the time of writing have only just gone live for bet365, but (again) as they extend their reach across the US, this is something to look out for. As with most of the other US sportsbooks, there will be some offers that are state specific. Again (something you’ll hear quite a bit in this review), watch this space! 

As mentioned above, the list of legal bet365 states will continue to grow in the coming months and years but for now they are… 

ColoradoNew Jersey
OhioVirginia
IowaKentucky
Louisiana

Availability

Availability
4 10 0 1
bet365 has a sportsbook in just seven states, so these are modest beginnings but make no mistake… plans are afoot for them to become a household name in the US. 
bet365 has a sportsbook in just seven states, so these are modest beginnings but make no mistake… plans are afoot for them to become a household name in the US. 
4/10

Sign Up Process 

If you are in one of the magnificent seven states and you fancy signing up to bet with bet365, you’re in luck because they have made it a fairly painless process.

The usual signup dance applies – you have to prove to them that you are who you say you are etc etc – but once you’ve done that, you’re good to go. 

It’s worthwhile to be prepped beforehand so it’s a good keep some ID and proof of address within easy reach, but initially you’ll be asked for the following:  

  • Title  
  • Full Name  
  • Date of Birth 
  • Social Security Number (last 4 digits) 
  • Email Address 
  • Contact Number 

It will look something like this… 

From there you will be asked to add your home address, set up a username, add a secure password, tick the Ts & Cs and you’re almost there.

At that point your ‘draft’ account is set up once you have added a four-digit code to quote whenever you join the site – a nice touch that just adds another layer of pain-free security 

Account Verification 

Then comes the verification process when, based on the information you have provided, you must prove you’re a living, breathing human and are not the product of a Russian bot farm, which, if you’re not the product of a Russian bot farm, is dead easy. 

bet365 may, depending on what your application throws up, ask you a few more security questions and ask for additional proof of your address and age but assuming that all goes through okay, you’re ready to place your first deposit in your account.  

All of the above is mandatory because bet365, and all of the other US sportsbooks, are required by state law to have in place a rigorous ID verification process in order to prevent the obvious stuff, like fraud prevention and identity theft, but also other online crimes such as money laundering.   

Sign Up Process

Sign Up Process
8 10 0 1
This is as straightforward as it gets, and assuming you’re not a money launderer or a nefarious bot, should present you with no problems whatsoever.
This is as straightforward as it gets, and assuming you’re not a money launderer or a nefarious bot, should present you with no problems whatsoever.
8/10

Payment Options 

Given that bet365 are wanting to make a good impression in the US, it was no surprise to discover that they offer plenty of payment and withdrawal options, ranging from the tried-and-trusted to the more obscure.  

Based on our own research, it appeared that all the states that permit betting with bet365 were accommodating all of the options but, also from our experience, most online sportsbooks are subject to some specific ones, so as bet365 expands, please bear this in mind. It may not be as straightforward once they venture far and wide. 

As ever, depositing money in a new account is pretty much an instant process while withdrawing tends to a much longer process. 

Withdrawing Funds 

Before we get into the options available and how long they tend to take, it is worth noting that in order to ease the process, bet365 always encourage their customers to ensure their payment details are up-to-date and have not expired. They can be reviewed and updated on the Withdraw page of their site. 

As a general rule, the withdrawal time is pretty much instant if you use e-wallets such as PayPal or Skrill – ( i got my own winnings out via Paypal the very next day) -and similarly with a bet365 Mastercard – but for bank transfers, debit cards and other credit cards you realistically have to allow up to 5 working days.

Withdrawal Method Processing Time 
Online Banking  1-5 business days  
PayPal Within 24 hours 
Skrill Within 24 hours 
Debit Card 1 to 5 business days 
bet365 Mastercard Instant 
Credit Card 1 to 5 business days 

Payout Speed

Payout Speed
8 10 0 1
With several options on the table and a withdrawal payout process that is fairly uncomplicated, bet365 is right up there with the big players in the US. Free withdrawals too are a big plus for those who bet with them.
With several options on the table and a withdrawal payout process that is fairly uncomplicated, bet365 is right up there with the big players in the US. Free withdrawals too are a big plus for those who bet with them.
8/10

Sports Markets 

Australian Rules FootballBadminton
BandyBeach Volleyball
BaseballBasketball
BoxingCricket
CurlingCycling
DartsField Hockey
FloorballFutsal
Gaelic SportsGolf
Greyhound RacingHandball
Ice HockeyHorse Racing
KabaddiMMA
MotorsportNFL
PoolRugby League
Rugby UnionSoccer
SpeedwaySquash
Sumo WrestlingSurfing
Table TennisTrotting(!?)
VolleyballWater Polo
Winter SportsTiddlywinks (Kidding!)

bet365 offer best range of sports in the sportsbook market – simple as that. If you want to bet on it, it’ll probably be there, and in addition to all of the sports listed above, on their sportsbook they also offer Esports, Fantasy Sports, Virtual Sports and even Politics (all state-dependent – so chiggedy check yourself before you wreck yourself).   

Sports Coverage

Sports Coverage
10 10 0 1
An outstanding choice – the best on offer. If you want to bet on it, it’s probably there.  
An outstanding choice – the best on offer. If you want to bet on it, it’s probably there.  
10/10

bet365 Sportsbook App 

Available on both iOS and Android. 

This is another area where bet365 score highly. Their app is every bit as impressive as the number of sports they have on offer. An approval rating of 4.7 out of 5 is a fair reflection on what they provide, with, as ever, the low-scoring reviews usually being the result of disgruntled bettors rather than genuine criticisms of the technology.  

The app, which is visually just as impressive as the desktop site – which is itself very good – offers pretty much the same features, including loads of offers and the live streaming for which bet365 is famous. 

To put the quality of this app into perspective, the fact  bet365 opted out of high street betting at the expense of providing its customers with a high quality online offering is very apparent. It oozes quality. 

Not only is it very easy to install, it’s also easy and super-responsive to use. The in-play options are excellent, as you would expect of the site that invented them, and so too the cash-out options available to the bettors. Live streaming, including horse racing, are also available in similar quality to the desktop site, with the live sports listed as soon as you log in.   

Mobile App Experience

Mobile App Experience
10 10 0 1
As well as being easy on the eye, this app is simple to use. It’s easy to navigate, to browse and to bet. There’s nothing more to say. 
As well as being easy on the eye, this app is simple to use. It’s easy to navigate, to browse and to bet. There’s nothing more to say. 
10/10

Promotions 

In keeping with their desire to give punters what they desire, bet365 offer a range of promotions and offers that cover a wide range of sports and a wide range of bets … the options are numerous and for a British site they have made sure their offers cater for American sports bettors – both old and new – specifically by offering special parlay bonuses for NFL games at attractive odds.. 

To give you an idea of what they have on offer: 

MLB Early Payout Offer 

For the baseball lovers out there, bet365 offer a promo that is perfect for those teams that have a habit of roaring into an early lead, only to lose their momentum during a game and get hauled back. Think of the tortoise and the hare … well this one is for the hares among us. 

To put it simply, if you have bet on a team that leads the game by five runs, you win regardless of the final outcome and bet365 will pay out in full. This also applies to parlays where this leg of your bet will marked as a win? Good, right?  

This promotion is available to both new and existing bet365 customers and, as mentioned above, applies to both pre-game parlays and straight Moneyline bets.  

NHL Early Payout Offer 

The same as above but aimed at NHL bettors and, this time, instead of paying out on a five-run lead, this one applies to hockey teams that fly out of the blocks and end up with a three-goal lead.  

Again, if this happens the straight bet will be paid out in full if the team you place your bet on goes into that three-goal lead at any stage during the game. Also as above, the same applies to parlays, where every part of your bet where the team gains a three goal advantage will be marked as won.

For the record, at the time of writing the above offer also applies to the following sports… 

  • NFL – Based on 17-point advantage on a Moneyline (2-way) or Match Result (3-way) 
  • NCAAF – Based on 17 points on a Moneyline (2-way) or Match Result (3-way) 
  • CFL – Based on 20 points 
  • WNBA – Based on 18 points 
  • NBA – Based on 20 points 
  • NCAAB – Based on 18 points 

Multi-Sport Parlay Bonus 

image 13

This is a good one and is aimed at those who like to spread their parlays across multiple sports.  

Basically, if you place a pre-game parlay with a minimum of two legs on a combination of the NBA, NFL, MLB, NHL, NCAAF, WNBA, CFL, NCAAB on the available two-way markets – for example, Pluck Line/Run Line/Spread, Game Total, 2nd-Half Spread – and your bet wins – you will receive a bet boost of anything between 5% and 70% depending on the number of legs you have added to your bet slip. Say Whaaaaaaaaat.

The more daring and risky you have been, the greater the reward! 

The usual Tc&Cs apply, extra winnings are capped at $100,000 and bets placed using bet credits don’t count for this promo. 

Tennis Parlay Bonus 

image 15

Don’t say bet365 just restrict their US promos to the big four sports!  

Even when betting on the relatively gentle pastime of tennis (as least gentle when compared to NFL) bet365 have something for you.  

Nothing too flashy to see here but, similar to the multi-sport parlay bonus above, when you add two or more lines on the First Set Winner, Set Betting, or To Win Match, your parlay will be boosted by anything between 5% to 70% if it is successful. 

As an added tennis bonus, in a separate promotion, bet365 also offer what they called the Tennis Retirement Guarantee, where they honor winning bets if the opponent retires hurt. 

2 Goals Ahead Early Payout Offer 

Typically, with bet365 being a British-based company, there is a soccer promo in their suite of offers. Based on all of the above, this has a familiar ring to it.  

This one applies specifically to pre-match bets on the expected full-time results of English Premier League, UEFA Champions League, and UEFA Europa League games, although MLS offers are sometimes available. 

The familiar bit … if the team you have bet on to win goes into a two-goal lead at any stage of the game, you win in full even if they later go on to either draw or lose. Again, this applies if it’s a standalone Moneyline or if it’s part of a parlay.   

Promotions

Promotions
8 10 0 1
These are pretty good and there plenty of them – those listed above are just a selection. Not particularly flashy or sexy but there’s more than enough there to do the job of keeping regular bettors engaged.  
These are pretty good and there plenty of them – those listed above are just a selection. Not particularly flashy or sexy but there’s more than enough there to do the job of keeping regular bettors engaged.  
8/10

Betting Options 

It will surprise no one to learn that bet365 offer a range of betting options up there with the biggest and best of US sportsbooks. Nothing as gorgeous as Trevor Lawrence’s golden mane, but in keeping with all things bet365, a solid offering that ticks most boxes and which, unsurprisingly, leads the way in the area in which it specializes – live betting. 

Ask any Brazilian and they will tell you Bet365 live streaming is bigger than the action on Copacabana beach after dark.

That’s not to say bet365 don’t have a few more tricks up their sleeve in addition to live betting because they do – and we’ll come onto them in a bit – but there’s only one place to start: 

Live Betting Markets 

As you would expect from the originators of this type of betting, they do it better than most. 

They offer literally hundreds of live markets at any one time, which ties in perfectly with their excellent streaming service, and while we’re all used to betting ‘blind’ there’s an unmistakable edge to betting on an event that you can watch almost live. 

Even if an event is not live streamed, they have developed a brilliant in-game, real-time graphic, that allows you to follow the action while also providing below the graphic all the stats and info you would expect.  

Edit Your Bet 

This is one that does exactly as it says on the tin. Basically, this function allows you to amend a parlay or other multi-legged bet before it is officially graded by the sportsbook. 

It goes without saying that any changes to one or more legs of your bet will impact the total odds (and, of course, any potential winnings) but it allows you to recognize the ebb and flow of professional sport and make your decision on any events that you know will affect the outcome of your bet. Useful, right? Better still, you can even edit your bet once the game/match/event in question has started. 

BetBuilder+ 

This is good. bet365’s BetBuilder+ is designed for you to be able to make your own betting line if there is an event (or proposition) within an existing game that isn’t being covered in their existing sportsbook pages. 

Bet Builder+ allows you to combine the most popular markets from selected events into one bet. Their user-friendly interface has everything in one handy place so that you can build your own acca. 

To create your own Bet Builder, you need to find your chosen fixture or event before selecting the ‘Bet Builder’ feature from the header. You will then see all the available markets and your cumulative odds will be calculated with each selection.  

Cashout 

Another bet365 special and another one where they were ahead of the curve compared to their rivals. Most of you will know what this is all about, but if you don’t it’s where you can settle a bet before the final outcome for an (reduced) adjusted return – where you have to quickly compute the probability of your bet coming in compared to cashing it in prior to the final outcome.  

This is a good one for those who like a gamble and is very easy feature to use on  bet365, where the games and matches that qualify for this bet are clearly marked, and while not every single bet is eligible for cashout, it is available for all single bets, parlays, and futures. 

There is also an ‘auto cash out’ feature that automatically values your bet if it reaches a certain amount, and a ‘partial cash out’ facility, which allows you to cash out a part of your bet and allow the remainder to run its full course. 

Common Bet Types

In addition to all of the above, bet365 still do the basics and they do them well. So just to be clear, the following standard wagers are also there… 

  • Moneylines  
  • Point Spreads  
  • Totals (Over/Under)  
  • Championship Futures 
  • Player Futures 
  • Win Totals 
  • Parlays  
  • Team Props 
  • Player Props 
  • Game Props 

Betting Options

Betting Options
9 10 0 1
A very good selection of betting options that may not be especially flashy or eye-catching but which offer something for everyone.  
A very good selection of betting options that may not be especially flashy or eye-catching but which offer something for everyone.  
9/10

Customer Reward Scheme 

Well this is awkward, because if we’re being honest, there aren’t any … at least as far as the sportsbook is concerned. Or, put it this way, we couldn’t see any. If the good people of bet365 would like to point us in the direction of their US loyalty rewards for their sportsbook, then we’d be very happy to correct the record.  

They do offer loyalty rewards to their customers in Europe, known at the bet365 Loyalty Club, but alas that too is for visitors to their online casino and not the sportsbook.   

Customer Rewards

Customer Rewards
1 10 0 1
Because we can’t score fresh air, and we can’t score zero.
Because we can’t score fresh air, and we can’t score zero.
1/10

bet365 Customer Support 

As you would expect from a site that scores well across the board, bet365 also offer a quality service for their customers. For US customers their approach is realistically three-pronged – live chat, email and telephone (see below) – and although they do also offer an actual address, this is in Stoke, England, so for US bettors would be the very definition of snail mail. 

Instead, I’d very much recommend the live chat facility which, in my experience, is quick and efficient. It’s available 24/7 and works really well with almost any type of query. 

Email support is another option and from my personal experience they are responded to in the same day but, of course, this can fluctuate at busy times. For me, live chat is the way to go, although their telephone line also proved efficient and effective.  

An alternative to all of the above is a ‘How can we help you’ page (below) which also offers a link to an exhaustive set of FAQs, which – as the description suggests – ticks almost every box that you can think of.      

An online search into the effectiveness (or otherwise) of bet365’s customer service reveals the usual plethora of horror shows but based only on my own personal experience, I can only assume these are disgruntled customers who didn’t get the answer they were looking for.  

Customer Support

Customer Support
9 10 0 1
Overall, a good, solid effort and, like all good sportsbooks, they appear to genuinely care about their customers experience.
Overall, a good, solid effort and, like all good sportsbooks, they appear to genuinely care about their customers experience.
9/10

 

bet365 Responsible Gambling 

As you would expect from one of Europe’s big players and one that is aiming to be the same in the US, bet365l take responsible gambling very seriously. Below, on the front page of their Responsible Gaming page, they offer a helpline number, which if followed by a Mission Statement that we post below verbatim: 

[STARTS] bet365 is committed to Responsible Gaming. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem. 
 
If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER. 

How do I gamble responsibly? 

  • View gambling as a form of entertainment and not a source of income. 
  • Only gamble what you can afford to lose. You can use Deposit Limits and Spend Limits to help manage the amount of money you spend. 
  • Never chase your losses, as this can lead to problems. 
  • Monitor the amount of time you spend playing. You can use Session Limits to manage how long you can be logged into your account. 
  • Balance gambling with other activities. When gambling becomes your only form of entertainment you should stop and consider whether you are still having fun. 
  • Take regular breaks from gambling. Gambling continuously can cause you to lose track of time and perspective. 
  • Do not gamble when under the influence of alcohol or when you are upset or depressed, as it can impair decision-making. 
  • Think about how much time and money you spend gambling. You can keep track of your activity using My Activity. 
  • Understand your chance of winning and how the product works. 
  • Know that if you ever need to talk to someone about problem gambling you can contact a problem gambling support organization. 

Are you responsible? 

We strongly believe that the only way to gamble at bet365 is responsibly. For a small number of people gambling can have a harmful impact. If you have concerns about the way you gamble, answer our short Self-Assessment to help recognize if you have a gambling problem….. [ENDS]

In addition they offer their bettors plenty of options for those who fear they have, or are heading for, a problem: 

Responsible Gambling 

Responsible Gambling 
10 10 0 1
Everything that’s required to make bettors aware of the potential pitfalls is covered here, along with plenty of help for those who think they need it. 
Everything that’s required to make bettors aware of the potential pitfalls is covered here, along with plenty of help for those who think they need it. 
10/10

Summary & Final Score 

Bet365 Sportsbook
8 10 0 1
bet365 may be relatively new to the American market but they have made waves in a very short time and have done so because of the quality of their product. There’s little not to like and against their trademark green backdrop they offer the bettor a fun experience on both desktop and mobile as well as all the gizmos and features you would expect in a quality sportsbook. The only downside, other than the lack of availability, was the non-existent customer rewards scheme.  
bet365 may be relatively new to the American market but they have made waves in a very short time and have done so because of the quality of their product. There’s little not to like and against their trademark green backdrop they offer the bettor a fun experience on both desktop and mobile as well as all the gizmos and features you would expect in a quality sportsbook. The only downside, other than the lack of availability, was the non-existent customer rewards scheme.  
8/10
Total Score

The Good

  • Great user experience
  • Excellent selection of sports
  • The best app in the business
  • Sports streaming is unsurpassed

The Bad

  • Have been known to limit some accounts
  • Lack of loyal customer promotions
  • State availability
Total
0
Shares
You May Also Like